Boobs aren't funny.

It's both a meme and long-over-immitated cliché by now, but yet another company has come out with a pardoy of the "The man your man should smell like" Old Spice bodywash commercial. This time it's the British newspaper the Sun. The commercial is very similar to the original, but with one key difference: it's a topless chick.



It's very well done, but for some reason it's just not that funny like the original. Yeah, part of that is the fact that the cliché is old-hat, but also because.. well.. only guys acting weird is funny.

This is probably one of my biggest anti-feminist complaints. It's become so tabboo to display women in an inflattering light, that writers, of all mediums, are afriad to write women in the the role of 'the stupid one'. As a result, men, almost solely, are always the one in the scene of any sitcom, movie or commercial, who are providing the comedic aspect by: acting socially inappropriate, being stupid, being ironic, having poor manners, having bad hygene or making unflattering bodily noises, being the ones 'not in the know', or laughing at things that aren't funny. The Old Spice Guy utilizes this: he's both man-candy and comical - he never looks away from the camera, picks up things without looking first, and has a constant, un-human smirk of confidence on his face while he talks without moving the rest of his body- which is funny.

In the Sun's version it's a topless(though covered by her hair) attractive woman. The fact that she also looks at the camera while all of her body (except her mouth) remains motionless, just doesn't sit right. Women in media aren't portrayed doing socially abnormal and physically awkward things like that.